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"Double 11" online sales are hot, pay attention to Dongguan local e-commerce and Dongguan manufacturing

7,000 companies in Dongguan are engaged in cross-border e-commerce

The average daily express delivery exceeds 2.16 million pieces, how many have you lost?

Dongguan Time Network News "Double 11" is on sale, hundreds of millions of eyes focus on e-commerce.

For many people, Dongguan is not only one of the most suitable places to start a business, but also a fertile ground for e-commerce development. This year, the joint research group of Dongguan Federation of Social Sciences, Academy of Social Sciences and Dongguan Institute of Technology also released the "Research on Domestic E-commerce Revolution and Dongguan E-commerce Development Strategy" (hereinafter referred to as the "Report"). The report shows that since 2008, more than 3,000 manufacturers in Dongguan have accessed the Internet. At present, the number of e-commerce network operators in Dongguan has exceeded 54,000, and the total number of network operators accounts for 14.7% of the province, ranking first among prefectures and cities in the province. The manufacturing industry in Dongguan involves more than 60,000 products in more than 30 industries, and its network shipments rank second in the country.

Statistics from the Municipal Postal Administration show that in September this year, the city's express delivery companies completed 64.8967 million pieces of business, a year-on-year increase of 27.54%, and the average daily express business volume exceeded 2.16 million pieces.

Enterprises are busy with transformation

As a global processing and manufacturing city, Dongguan has a natural foundation and advantages to develop e-commerce, especially cross-border e-commerce. The "Report" believes that under the endogenous drive of the market and the guidance of the government, Dongguan has achieved great success in various aspects such as the expansion of processing trade, cross-border e-commerce, enterprise e-commerce, industry e-commerce platforms, e-commerce parks or industrial ecological chains. significant achievement. In 2014, Dongguan's e-commerce transaction volume reached 290 billion yuan, an increase of 26.1% over the 230 billion yuan in 2013, accounting for 11% of the province's e-commerce transaction volume.

In March 2014, following Shenzhen and Guangzhou, Dongguan was identified as the third national e-commerce demonstration city in the province. In the "2013-2014 Top 100 E-commerce Enterprises in Guangdong Province", 10 enterprises in Dongguan were selected into the top 100 list, second only to Guangzhou and Foshan (including Shunde) in the whole province.

According to Xu Huirong, chairman of Dongguan Vitel E-commerce, "The biggest advantage of Dongguan's development of e-commerce is the supply of goods." At present, many local platforms in Dongguan have cooperated with e-commerce platforms such as Tmall and Tencent Paipai. The back-end technical level has been connected, and resource sharing can basically be realized. In addition, under the endogenous drive of the market and the guidance of the government, Dongguan has made great achievements in various aspects such as the expansion of processing trade, cross-border e-commerce, enterprise e-commerce, industry e-commerce platforms, e-commerce parks or industrial ecological chains. .

A typical case is Dalang wool weaving. Dongguan wool industry has achieved rapid transformation by combining with e-commerce. This year, woolen e-commerce transactions in Dalang Town, Dongguan reached 3.55 billion yuan, and cross-border e-commerce sales reached 320 million yuan. After the use of CNC looms, the number of woolen weaving workers in Dalang decreased from more than 120,000 in 2009 to 90,000, but the total output value of wool weaving industry increased from 12 billion yuan in 2009 to 19.06 billion yuan in 2014. The current output value The labor ratio is 2.1 times that of 2009.

Cross-border e-commerce is rapidly rising

On November 7th, Global Hui Dongguan Direct Purchase Experience Center for imported goods opened its doors to welcome customers, and its official website was officially launched the next day, launching the "Double 11" event to seize the "Double 11" business opportunities. In addition to "Global Exchange" selling global commodities, the third offline experience store of Chunri Qiushi cross-border e-commerce import platform under Eastcom Group will also be opened during the "Double 11" period, targeting community O2O. Another cross-border e-commerce platform, KK Pavilion, which opened this year, also launched related activities on November 9 and continued until the 11th.

In addition to the cross-border e-commerce shopping platform, there are currently 10 large-scale comprehensive cross-border e-commerce parks in Dongguan, which are distributed in major e-commerce towns such as Humen, Chang'an, Dongcheng, Songshan Lake, and Fenggang. Cross-border e-commerce micro park.

The Municipal Bureau of Commerce revealed that there are currently more than 7,000 manufacturing companies in Dongguan engaged in cross-border e-commerce business. In 2014, Dongguan issued a total of 12.32 million international parcels, with an average of 38,500 parcels per day and a maximum of 60,000 parcels per day. In the first half of the year, international parcels The shipment volume reached 11.53 million pieces, with an average of 66,000 pieces per day.

With the implementation of e-commerce development policies, Dongguan cross-border e-commerce has risen rapidly. Since this year, Dongguan has given financial support of 150 million yuan to e-commerce companies for three consecutive years. At present, Dongguan has a total of 14 support projects for e-commerce sales, e-commerce services, e-commerce logistics parks, and e-commerce talents. Humen E-commerce Industrial Park has won the second batch of e-commerce demonstration bases in the country. Dalang, Songshan Lake and Changping are also planning e-commerce industrial parks, which has created a good atmosphere for the development of e-commerce.

After the 60s, they transformed into entrepreneurship, and online selling hardware accessories became popular.

"We sell warm hardware accessories system"

For sliders, guide rails, screw rods, bearings, and reducers, the hardware accessories for more than 30 machines in the factory must be matched. Lao Yao used to be busy for at least a week. However, it's alright now, he only needs to collect the model, specification and quantity of the hardware accessories, send it in a form, and then the hardware accessories will be delivered to the door the next day. After receiving the goods according to the list, the engineers in the factory can match them one by one and install them properly. Occasionally encountering a slightly inconsistent specification, a phone call can solve it.

As the purchasing manager of Guangdong Longfu Machinery, Lao Yao used to be very busy, even busier than the engineers in the factory. However, now I have a lot of leisure time, but the boss has always trusted him. "The work efficiency has improved, but the procurement cost has plummeted." Lao Yao said frankly that the key to being able to enjoy some happiness now is to find the right procurement channels and what accessories are missing for machinery and equipment. , as soon as you go to the hardware online mall, you can purchase all the goods in one stop. "You will save a lot of wasted roads and spend a lot of money. What's more important is that your boss and colleagues trust us."

The hardware online mall mentioned by Lao Yao is Dongguan Fanyi Mall, the only hardware accessories online mall in Dongguan.

As the general manager of Fanyi Mall in Dongguan City, Zhu Hongping, who was born in the 60s after transformation and entrepreneurship, his goal is to create a warm online hardware accessories mall through the road of e-commerce.

Yesterday, Lao Yao sent a purchase list to Fanyi Mall in Dongguan City. "There are sliders, guide rails, screw rods, and bearings. There are about ten categories." In order to test the capabilities of Fanyi Mall, Lao Yao also tentatively It is clearly stated that Japan's NSK, South Korea's SBC, Germany's NEFF, and Taiwan's ABBA are required. "I didn't expect that the purchase list was submitted at about 10:00 in the morning. At about 1:00 in the afternoon, the customer service said that it was complete. The specifications, models, quantities, unit prices, and amounts were listed very clearly." Lao Yao said, "The mall customer service told me For me, transfer, remittance and Alipay will do, and it can be delivered at 2 pm on the same day, and if it is fast, it can be delivered in the same city around 6 pm on the same day.”

Yesterday, Zhu Hongping, general manager of Fanyi Mall in Dongguan City, told reporters, "As an online mall, we do not have the rent pressure of physical hardware stores. Although we have a large warehouse, the rent is comparable to that of a stall that costs two or three hundred yuan per square meter. In comparison, Fanyi mall does not have such a large expenditure. Wool comes from sheep, so the same hardware accessories, Fanyi mall will definitely be at least 10% cheaper than physical stores. "

At the same time, the price of Fanyi Mall is transparent. Whether it is inquiries by purchasers or business owners, "the list listed in the quotation system is the same." Zhu Hongping believes, "This not only reduces the procurement cost of enterprises, but also reduces the cost of purchasing. It also reduces unnecessary misunderstandings.”

This is also what Lao Yao, the purchasing manager of Longfu Machinery, attaches great importance to. "The price is fair, the product quality is guaranteed, and the after-sales service is timely and thoughtful. Even if the goods are exchanged or returned, there is no trouble."

Yesterday, standing in the hardware accessories warehouse of thousands of square meters, Zhu Hongping said with a smile, "Through the e-commerce platform, we are not selling simple and cold hardware accessories, but a warm hardware and mechanical accessories system. This system, not only To improve the efficiency and quality of the enterprise, and more importantly, to create a sunny and transparent procurement platform, so that everyone can feel the warmth in work and life."

Sell ​​dormitory furniture with a post-90s mentality

"Samsung Electro-Mechanics staff dormitories are all made of Lianying furniture"

The online performance of Lianying dormitory furniture started from 0. After three years of online marketing practice, the sales performance this year has exceeded 10 million yuan. In 2014, the online sales performance increased by 60%. Lianying Furniture successfully transformed from a traditional e-commerce enterprise with the help of online marketing to realize the "Internet +" development model.

Yesterday, talking about the experience of entering e-commerce, Zhang Xilin, chairman of Guangdong Lianying Furniture, was deeply touched, "The market is constantly saturated, and for the survival and development of the company, it is necessary to open up other markets and transform. I chose network marketing, it is It is a trend in the development of the times. I believe that my brand will go to the whole of China with the Internet.”

Lianying Furniture used to be mainly engaged in science and education dormitory furniture, and now it has become a scientific and technological enterprise that researches, develops, produces and sells modern office equipment, teaching laboratory equipment, teaching equipment and anti-static floors. However, with the continuous saturation of the Dongguan market, it is difficult for the sales of Lianfa Science and Education to increase significantly. "If we want to develop better, we must explore other markets." Zhang Xilin said.

"From the traditional front shop and back factory to the transformation of e-commerce, Lianying Furniture has also taken a lot of detours." Zhang Xilin said frankly that Lianying Furniture mainly produces mid-to-high-end dormitory furniture products. There is no obvious ups and downs in the effect, so that a lot of energy is spent on the search engine, from a single website to three websites running and promoting at the same time, due to the lack of positioning and planning in the early stage of promotion, resulting in a large number of burns for a period of time. money.

After a period of "burning money", Zhang Xilin felt that it might be a "bottomless pit", and he had to rely on methods to do e-commerce.

So, Zhang Xilin signed up for the course "Practical Network Marketing - Network Quick Profit System" offered by an e-commerce organization. Follow the teacher's method step by step, "We transformed the website into a marketing website, and also carried out Baidu bidding promotion, 360 bidding promotion, and Alibaba net sales treasure paid promotion. Subsequently, Lianying Furniture also assigned employees in batches to sign up to participate in the e-commerce. business operation class.”

Zhang Xilin also revealed to reporters that in 2013, the sales of Lianying dormitory furniture exceeded 10 million, of which the largest order was more than 7 million, which came from Samsung Electro-Mechanics in South Korea. It is because of this performance that in January 2014, Zhang Xilin was also rated as the "Top Ten Beef Merchants" in the 5th China E-commerce Dongguan Division.

Zhang Xilin said that after 15 years of traditional enterprises, a little bit of accumulation, the second time to start a business on the Internet, this test is even more difficult than the first time to start a business. Because I don't understand computers, I learned simple operations at the beginning, which I have to learn as a boss. For example, if other people study for two days, I will study for 20 days. It doesn’t matter, I don’t understand if I don’t understand, so I have a post-90s idea to persist, “Love learning, enjoy sharing, talk about dedication, and grow together.”