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As a high-end productive service industry, the convention and exhibition industry has always been regarded as a magical industry of "one industry prospering a hundred industries". During the development process of Dongguan's exhibition industry, it has brought a significant boost to the local economy, especially the manufacturing industry. Dongguan holds more than 100 exhibitions annually, and more than 40 large-scale exhibitions. The overall scale of the exhibition industry ranks third in Guangdong and first in the country.

Born out of the Dongguan manufacturing industry (reducer), with the support of the manufacturing industry, the Dongguan exhibition industry, which has temporarily emerged in the domestic exhibition field, has begun to "feed back" to the manufacturing industry after its development and growth. At present, Dongguan's exhibition industry has gradually developed into an important driving engine for Dongguan's manufacturing, tourism and other industries, driving many industries in Dongguan to maintain vitality and improve the speed of development and transformation.

Status: 25 years of growth as the first prefecture-level city in the country

October 31st is the public opening day of the Guangdong 21st Century Maritime Silk Road International Expo (hereinafter referred to as the Haibo Expo). Ms. He from Dongcheng smiled and snapped up Malaysian coffee and Thai durian food on the spot...for a few hours Thousands of yuan of products have been purchased inside, and every family member in the family has a share.

According to the organizing committee, 108,200 people visited and purchased the Expo this year, an increase of 12.1% over the previous session. The conference reached a total of 680 contracted projects, involving 201.8 billion yuan of contracted funds, an increase over the previous session. 15.5%.

In this exhibition, not only the exhibitors made a lot of money, but also the professional audience and the consumers who made a special trip to "buy, buy, buy". The local hotel industry and tourism industry have also benefited greatly from this exhibition.

In fact, the Haibo Expo is only one of the important exhibitions held in Dongguan. Since the "Dongguan Reform and Opening-up Ten Years Achievement Exhibition" was successfully held in 1990, Dongguan's exhibition industry has gone through 25 years so far.

Dongguan is famous for its developed manufacturing industry, and as the manufacturing industry matures, the demand for exhibitions is also increasing. From November 15th to 20th, 1996, Humen held the first garment international trade fair, and it was a great success. Today, the annual "China (Humen) International Clothing Fair" has become an international business platform in Humen. In March 1999, the first Famous Furniture Fair opened in Houjie. This small exhibition with only 232 companies participating at that time has been successfully held for 34 sessions so far, and the exhibition scale has expanded from 40,000 square meters to more than 700,000 square meters, making it the third largest professional home furnishing exhibition in the world and the first in Asia...

At present, Dongguan City has three professional exhibition halls, namely Guangdong Modern International Exhibition Center, Dongguan International Convention and Exhibition Center, and Changping Convention and Exhibition Center, covering a total area of ​​552,000 square meters. According to incomplete statistics, Dongguan holds more than 100 exhibitions every year, about 50 exhibitions with a scale of more than 5,000 square meters, with a total exhibition area of ​​more than 1.5 million square meters, attracting more than 2.1 million buyers and visitors. Electronic machinery, textile and clothing, furniture, paper printing, metal mold, food and beverage, animation, automobile and other industries. The overall scale of the convention and exhibition industry ranks third in Guangdong Province and first among prefecture-level cities in the country.

In addition, the "Implementation Plan for the Development of the Dongguan Water Town Characteristic Economic Zone Development Master Plan" revealed that Dongguan plans to build a new Dongguan Convention and Exhibition Center in the Water Town New Town to accelerate the development of modern logistics, trade exhibitions and other industries.

Features: Industrial development has become the core advantage of Dongguan Convention and Exhibition

As early as 2006, at the "First Government-led Exhibition Innovation and Development Forum" held in Beijing, industry experts proposed two new exhibition models in Dongguan and Yiwu. Among them, the Dongguan exhibition model is mainly characterized by the exhibition in the place of origin, which is highly recognized and concerned by the domestic exhibition industry. This model of "organizing exhibitions at the origin" has created a number of special exhibitions in Dongguan, such as the Beijing-Kowloon Agricultural and Sideline Products Food (Changping) Fair, Tangxia Golf Expo, Guangdong Dongguan Mould Manufacturing Machinery Exhibition, and Dongguan Taiwan Famous Products Expo.

With the development of the convention and exhibition industry in Dongguan, it has gradually formed the China Processing Trade Products Expo (hereinafter referred to as the Jiabo Expo), the China International Film and Television Animation Copyright Protection and Trade Expo (hereinafter referred to as the Manbo Expo), and the International Famous Furniture (Dongguan) Exhibition. (hereinafter referred to as Famous Furniture Fair), Haibo Expo and other leading exhibitions.

It is worth mentioning that in 2009, under the background of expanding domestic sales, Dongguan held the first Guangdong Foreign-invested Enterprise Products Domestic Sales Expo. Three years later, the "Foreign Expo" was upgraded to a national-level exhibition "China Processing Trade Products Expo", becoming the only national-level exhibition in my country that directly serves the transformation and upgrading of processing trade. During the 2015 Canada Expo, there were more than 6,000 purchasing companies and more than 16,000 professional audiences. A total of 7,326 business cooperation projects were reached, and the intended transaction amount reached 92.8 billion yuan.

Drawing strength from the roots of the manufacturing industry, the gradually developed Dongguan exhibition industry is not only limited to the field of industrial exhibitions, but has gradually attracted many cultural and consumer exhibitions to settle down. One of the most notable is undoubtedly the Comic Expo which started in 2009. The exhibition is also a national-level cultural exhibition, aiming to plan the development of China's animation industry from an international perspective and to build the best docking platform for China's animation industry. In 2015, there were 458 exhibitors at home and abroad, 1,126 entries, 6,786 professional visitors, and a turnover of 3.62 billion yuan.

Influence: The effect of "one industry prospering a hundred industries" is remarkable

As a producer service industry, what is the effect of the exhibition industry in stimulating the development of the industry?

Zhao Jiayao, President of City Window, has a deep understanding of the important role of the exhibition. He said that it was because of the Famous Furniture Fair that the company moved from Jiangsu and Zhejiang to Dongguan. And the famous furniture exhibition did not disappoint the company. After arriving in Dongguan, City Window ushered in rapid development. Not only has it developed rapidly in the domestic market, but also successfully developed overseas markets such as the Middle East, Southeast Asia, South America, and Europe.

Chen Donghai, assistant to the general manager of Dongbao Mattress, believes that because the Guangdong Modern International Exhibition Center continues to hold large-scale exhibitions, local manufacturing companies can more easily contact customers from all over the country, and these companies can more easily improve Brand awareness.

Yin Fucai, the relevant person in charge of Qisheng Footwear Industry, also said with emotion that when the exhibition is held in Dongguan, the cost of exhibiting companies is greatly reduced, and more importantly, customers can be easily brought to the factory to visit, often very quickly. Reach a cooperation intention.

In addition to the manufacturing industry, there are many industries that have also benefited from the development of the exhibition industry. Business, hospitality, tourism, etc. are the most direct "beneficiaries".

Due to the huge flow of people at the Haibo Expo, many surrounding businesses have sent coupons, free shuttle vehicles, free drinks and promotional materials to attract the audience to the Haibo Expo.

Hu Jinchou, manager of the sales model development department of Yuanmeng Home Textiles, told reporters that during the Haibo Expo from October 29th to 31st this year, the company's industrial tourism exhibition hall has seen a very significant increase in the flow of people, whether it is the number of tourists or turnover, compared with weekdays. over 50% growth. Hu Jinchou said that tourists from the exhibition hall to the exhibition hall are very different from ordinary industrial tourists. These tourists purchase a large amount, and some of them directly negotiate with Yuanmeng Home Textiles after approving the products. The depth of joining and large-scale purchases Cooperation.

The Famous Home Furnishings Expo Park, which is close to the Haibo Exhibition Hall, is also close to the water. According to the person in charge of the famous home furnishing expo park, during the sea expo, the number of people in the mall reached three times as much as usual.

The relevant person in charge of the K. Wah Hotel also revealed that in the past two years, the operation of many hotels in Dongguan has not been satisfactory. However, because the K. Wah Hotel is opposite the Guangdong Modern International Exhibition Center, it is difficult to find a room during the exhibition. Therefore, the turnover of Jiahua Hotel not only did not decline, but rose against the trend.

Crux: The resources of the exhibition industry need to be further integrated

At the fifth meeting of the 15th Dongguan Municipal People's Congress, the Dongguan Municipal Government clearly proposed to improve the function of Houjie Town as the core town of Dongguan Convention and Exhibition. This is a clear statement of Dongguan city level on strengthening the integration of exhibition industry resources.

In fact, according to industry insiders who did not want to be named, Guangdong Modern International Exhibition Center, the busiest professional exhibition venue in Dongguan, currently only has a 20% to 30% utilization rate. Although there are more than 30 exhibitions a year, except for the joint exhibition, the time used is not too long. Idleness is even more serious for other exhibition halls in Dongguan.

While a large number of professional exhibition halls are idle, many other exhibitions cannot be held in professional exhibition halls due to geographical relations and other reasons, and instead choose non-professional areas such as open-air plazas and professional markets to hold exhibitions.

Industry insiders believe that the lack of integration of resources in Dongguan's exhibition industry is extremely unfavorable for the development of the industry. On the one hand, the lack of professional venues makes it difficult for the exhibition to grow rapidly; on the other hand, the low utilization rate of venues also limits the speed at which various resources gather to the exhibition industry.

However, this year, due to the adjustment of the functions of the Dongguan International Convention and Exhibition Center, a large number of exhibitions originally held in the Dongguan International Convention and Exhibition Center were moved to the Guangdong Modern International Exhibition Center in Houjie, promoting the accelerated concentration of local exhibition resources. This also injected confidence into Guangdong Modern International Exhibition Center. The company then held the 2015 Guangdong Modern Convention and Exhibition Development Strategy Conference, and proposed a ten-year development plan to greatly improve the software and hardware of the exhibition hall. In less than half a year, the exhibition center has connected the second floors of multiple exhibition halls with sky corridors, and has made great improvements in catering, escalator settings, and audience rest areas.

A few days ago, Wan Zhuopei, secretary of the Houjie Township Party Committee, said in an interview with this reporter that after the formulation of the "Dongguan City Master Plan (2016-2030)", the convention and exhibition industry in Houjie can create more opportunities for the development of major industries in southwest China. Strong leading role, Houjie's business service industry can also play a greater role in the take-off of the southwest group.

In Wan Zhuopei's view, Houjie and other townships in the southwest group are not in a competitive relationship, but will accelerate the deepening of cooperation and promote the accelerated development of the major industries in the southwest group in the direction of branding, standardization and internationalization.

However, many people in the exhibition industry believe that the real integration of exhibition resources is unlikely in a short period of time, because there are many interests that need to be straightened out. Therefore, the resource integration of the exhibition industry in Dongguan will only be realized under the continuous promotion of the government and the industry for a long time.

  Comment

Dongguan exhibition industry should avoid waste of resources

When they are united, they are strong, and when they are divided, they are weak. For Dongguan, a prefecture-level city with a small geographical area, the significance of resource integration and efficient utilization is particularly obvious. In recent years, Dongguan has achieved more and more results in its reform attempts in the field of regional economic cooperation. On the one hand, the development of the water town characteristic economic zone is accelerating; on the other hand, the new urban pattern of one center and four groups has also paved the way for the improvement of the efficiency of internal resource integration.

In fact, Dongguan's exploration of regional economic integration is undoubtedly a great news for the development of the exhibition industry.

The exhibition industry is a high-end producer service industry, and the development of the exhibition industry has a huge role in promoting the growth of other industries. Therefore, it will develop and expand the industry, and it is also one of the important means to revitalize the local economy in many places.

Although Dongguan is located in the middle of Guangzhou and Shenzhen, two strong exhibition cities, Dongguan has its own manufacturing advantages and has achieved remarkable results in industrial exhibitions.

However, I have to admit that in the past, the development of Dongguan's industry did not make good use of the exhibition resources. In other words, because of some interest patterns, many towns would rather choose to hold exhibitions in poor venue conditions than to go to another town, even if this town has high-quality exhibition venues.

Some exhibitions prefer to hold exhibitions in shopping malls and squares, rather than going to professional venues not far away, which indirectly leads to the high vacancy rate of professional exhibition halls. For example, the largest convention and exhibition hall in Dongguan, Guangdong Modern International Exhibition Center, has a venue utilization rate of less than 50% in one year.

The emergence of this phenomenon is reasonable in terms of the economic interests of a certain town in Dongguan. Because this choice is to maximize the input-output ratio of this exhibition. However, from the perspective of the long-term development of this exhibition and the overall situation of Dongguan's economy, this approach is like "the snake is obviously grown up but reluctant to shed its skin", which will not only limit the growth of the exhibition, but also a huge waste of Dongguan's exhibition resources. .

With the integration of Dongguan's regional economy, this waste may hopefully be resolved. In fact, as early as 2008, well-known netizen Xiao Gongjun raised the question of why the Humen Clothing Fair could not be held in the Houjie Pavilion in his online article "Dongguan: A Flashy Appearance Heavy Body". This question of "the answer is blowing in the wind" for 7 years is expected to be answered as the towns such as Humen and Houjie are included in the southwest group. In the future, it will be easier to hold exhibitions in Humen, Chang'an and other places in Houjie professional exhibition hall than in the past. Of course, the regions and enterprises that benefit from the centralized integration of exhibitions should also take a large enough piece of the added cake as a feedback to the exhibition organizers.

If Dongguan's convention and exhibition industry can better integrate resources, more and more exhibitions will be concentrated in areas with a large number of convention and exhibition resources, which can significantly drive the development of Dongguan's convention and exhibition industry and promote the leading role of the convention and exhibition industry on other industries.